Logo vs Brand: Brand experience in the 21st Century

Monday, January 13th, 2014 by TBD Design

I’m going to start with a statement that might surprise you: We CAN’T deliver you a brand!

As much as we’d like to, the way your clients view your ‘brand’ is a combination of factors such as your visual presentation, your product and service delivery, the cost of that product and service, the after sales service and much more.

We can’t deliver your brand. Only you can do that. But we can help design it.

From figuring out your brand offering, to logo design through to how you communicate with your clients and the functionality of your website we can help provide the strong foundations for your brand. How you then deliver on the brand promise your create is up to you. But the two should match as closely as possible.

Julius Talvik, co-founder and Chief Innovation Officer of Unison, has a great little article that outlines what brand means in this century and how all businesses should understand it and create their own unique brand offering.

Why is it important? Brand is the core personality of your business… not just your logo. And it is how you can differentiate yourself from so many others in the market.

How do you want to be seen?

Get In Touch

Simply fill out the form below and we'll be in touch to chat about your next project.