When creating the brand identity for Keir Steele Waldon, we met the people behind the business and discussed what key words would describe this law firm… simple, clean, modern, identifiable, dynamic and multi-disciplinary.
The bright pop of colours instantly made the KSW brand stand out amongst a traditionally ‘safe’ industry, and combined with plenty of white space and refined typesetting, the rollout of print and digital assets created a strong, consistent brand.