TBD felt that this drive-through / takeaway coffee shop needed a quirky, fun and memorable brand to help it stand out from the influx of coffee shops!
A series of hand drawn illustrations created a repeating wallpaper, alongside light-hearted, cheeky copywriting to give Coffee Cartel that extra ‘edge’.
The logo and brand borrowed it’s influence from hand painted South American & Mexican shop signage, combined with a fresh blue and pink colour palette.
A 12 metre long, drive-through street art wall was created to give a feeling of a gritty, back alleyway. Amongst the layers of random art featured a series of small signs with interesting Cartel facts to help entertain customers as they waited for their delicious order.