TAC ad hits home… tragically.

Sunday, March 14th, 2010 by TBD

In 1989 Victoria’s Traffic Accident Commission started a series of road safety ads. In 2009 the TAC launched a 20th anniversary compilation ad. The ad, which runs for five minutes and features REM’s Everybody Hurts, was simulcast on all television stations in Victoria, Australia, on 10 December at 8.30pm.

While an emotional and ultimately harrowing ad we still think it’s a shame it didn’t air in every state.

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