So Australia’s got some new kit. If you don’t remember what she wore yesterday here is a reminder:

Now bring on Australia the corporate heavyweight.

Now the thing to remember is that it’s just a new dress—not a completely new wardrobe. The existing tourism brand stays and the new brand is engaged to promote ‘global citizenship, culture, business and investment’. And for that I think it’s aptly suited. Brand New has a great article on the new brand including some additional application samples.